Setting the benchmark in petroleum economics

Aupec is a provider of petroleum economics, training, consultancy and benchmarking services within the oil and gas industry as well as major governments, fortune 500 companies and International NGOs. 

Imajica were approached by Aupec with the objective of evolving their brand and diversifying for a long-term future. We started off with conducting and analysing a Brand Audit, uncovering a number of areas for improvement through SWOT analysis. This created a focus for targeting CIO/CTO personas. 

The brand was aligned with a revised identity, new brand language and guidelines to ensure consistent messaging and a strong presence across every channel. We rolled out a new mobile-first website, corporate stationery and signage in order to promote Aupec's revised branding.

The entire process resulted in a positive brand evolution for Aupec, where their new perception aided internal alignment, engaged with current and prospective customers alike and strengthened their position in the marketplace. 

aupec.com