John Clark BMW approached Imajica to bring their minimal surroundings at Tayside BMW in Dundee to life. Imajica’s solution was to give the showroom an eye-catching look, inside and out, by using the iconic Z4 paint campaign, in clear vinyl format applied to the windows.
As well as the large format displays installed John Clark BMW also commissioned Imajica to illustrate custom pop art around the showroom, showcasing iconic BMW models from the past. The 8 different designs were then printed onto white vinyl, pulled over thick boards then attached to locator pins to make them look like they were hovering off the walls throughout the showroom.
