Recently formed company The Leadership Theatre aims to teach leadership and management skills through theatre productions and directing. The Leadership Theatre founders approached Imajica to develop a brand identity, media and marketing materials.
The brand had to conceptualise a very grand, eccentric feeling of the theatre and drama, yet is targeted at a corporate audience and is a very modern approach to learning.
Therefore, Imajica used clean contemporary fonts, a bold colour to represent the drama and the draw back of the curtain to highlight the theatre and what was centre stage. Using gunmetal foil blocking on unusual shaped business cards and leather conference folders, the unusual marketing materials tie in with this theatrical brand.
