One of Imajica’s largest scale projects to date. Stewart Milne Group required a unique and quirky communication plan to reach out and talk to their employees about their individually tailored benefits scheme.
SMG wanted something more personal and a deliverable that could be achieved by good old fashioned face-to-face communication. They set out with an ambitious target, to go nationwide (from Westhill to Witney) and speak to over 2000 employees. And, so the SMG road show was born.
The campaign included an exciting run up and all the giveaways imaginable, including a free lunch…now who says you never get a free lunch!
