When the Stewart Milne Group spoke of developing a new HR Portal as part of their existing intranet with Imajica, we felt that the “portal” needed an individual identity. Due to this Imajica developed the name i-space because Human Resources are focused on the employees, after all it’s all about them!
Imajica then developed the brand using an “i-person” which soon became a recognisable character which people could easily relate to and associate with Stewart Milne Group. The strong identity is the forefront of a major internal campaign to re-brand the HR department, and from this the development of i-space within the intranet is well underway. With the character appearing in photographs, magnetic badges and sweetie tins, the brand was used to launch a series of HR incentives.
