Warrego are an alternative energy source company who focus on innovation and new technologies. They were planning a business opportunity that required £200 million funding, and realised that they needed to do something very special with promotion, and strategic marketing in order to achieve that goal.
As Aberdeen brand design experts we were able to use their existing logo and develop and enhance their brand identity. We took inspiration from Warrego, which is an Aboriginal word that translates into river of sand, and used a variety of textures within the luxurious promotional pack. The brochure was printed on the unique tactile paper, Plike, with transclear separation pages, resulting in a sleek and professional finish. To accompany the brochure we produced branded metal tins, each with an encased USB.
The promotional packs looked fantastic, but more importantly, they achieved the desired outcome, and Warrego secured their investment. We returned to Warrego to further enhance their brand, by matching their exterior signage to the high quality finish of the brochures.
